Lloyd’s has swept the boards at the Recruitment Advertising Awards (RADS) winning three awards for its innovative graduate recruitment campaign.
Lloyd’s collected awards in three categories:
- Best Employer Website
- Best Graduate Campaign
- Best Work of the Year
Lloyd’s held off competition from organisations such as Barclays and Network Rail to secure the first two awards and was also presented with the overall award for “Best Work of the Year”, holding off the winners of all the other categories.
The judges commented that, despite the incredibly high standard of 500 entries, the Lloyd’s campaign “captured both a clarity of message and evocative visual style that impressed the judges” and was effective across “both graduate and experienced hire and spanned digital as well as print media”.
Priocept worked closely with Lloyd’s developers to build the site, which utilises the core content management framework implemented for www.lloyds.com.
About Lloyd’s of London
Lloyd’s is the world’s leading specialist insurance market and has the capacity to write approximately £16.1bn of business in 2007. It is the world’s third largest non-life reinsurer, and is the second largest surplus lines insurer in the US. At January 2007, 66 syndicates are underwriting insurance at Lloyd’s, covering all classes of business from more than 200 countries and territories worldwide.