Archives March, 2012

ITW: Magnolia CMS Development and PIM Integration

ITW (Illinois Tool Works) is a diversified manufacturer of industrial technologies that employs 60,000 people worldwide and has annual revenues in excess of $15 billion. This case study describes how Priocept assisted ITW with the development of a Magnolia CMS platform and its integration with an inRiver Product Information Management (PIM) system.

 

Alterian Dynamic Messenger: Implementing Unsubscribe

An article describing our approach to implementing branded unsubscribe emails with the Alterian Dynamic Messenger email marketing platform, and our workarounds to some of the problems we stumbled across.

SEO Migration: Why and How?

A guest article from our SEO partner firm MediaRun about understanding the impact of website content and structural changes on search engine optimisation.