Today Priocept successfully launched www.quitmasters.com.my, the latest release of GlaxoSmithKline’s smoking cessation Behavioural Support Programme (BSP).
This latest version of the BSP application includes major new community and social media features, boosting support offered to users attempting to kick their smoking habits with the help of the tool.
Social network integration and many of the new community features have been developed around the Gigya platform, which provides a ‘super API’ for implementing Facebook, Twitter, Google+ and many more leading social networks’ functionality with a single implementation. In addition to core social logon and sharing functionality, Gigya also offers flexible and customisable activity feed and game mechanics features along with a comprehensive social analytics dashboard.
Priocept and GSK are looking to roll out this new version of the BSP to other global markets in the coming months.