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Updated ICO guidance on EU cookie law and “implied consent”

For the past few months a continuous talking point in the web development arena has been the controversial new EU online privacy legislation affecting use of cookies. Just one day before the new directive was to be enforced, the ICO changed their official advice.

Customer != Person != Device

We hear a lot these days about customer engagement, profiling and content targeting, but with very little groundwork being done first to define who and what we mean by a Customer. Without understanding the limitations of the underlying techniques, it's easy to jump to the wrong conclusions.

Alterian Dynamic Messenger: Implementing Unsubscribe

An article describing our approach to implementing branded unsubscribe emails with the Alterian Dynamic Messenger email marketing platform, and our workarounds to some of the problems we stumbled across.

SEO Migration: Why and How?

A guest article from our SEO partner firm MediaRun about understanding the impact of website content and structural changes on search engine optimisation.

Why Twitter Links are Broken

It is well known that Twitter enforces a maximum size of 140 characters per tweet. This lead to the adoption of link shortening services as a workaround for posting tweets containing long links, which worked OK until Twitter implemented their own "t.co" link shortening which is a not-very-good copy of a workaround that was not ideal in the first place.

Why The World Needs More Techies

Michael Bloomberg, major of New York and billionaire founder of Bloomberg, recently declared that he is going to learn to code, inspired by the Code Year campaign from Codecademy. Here's why we think more people need to follow his lead.