Leveraging techniques of behaviour change such as social support, self tracking, education and crisis management, the GlaxoSmithKline Behavioural Support Platform (BSP) helps consumers maximise their chances of successfully quitting smoking. This case study explains the functionality and technologies behind the BSP.

This case study explores how Priocept developed the GlaxoSmithKline "NRT" web application from a mono-lingual, single-market tool into a global, multi-lingual, multi-channel and multi-market platform using EPiServer CMS, Alterian Dynamic Messenger and the Google Android mobile platform.