Russia and Middle East launch new Niquitin websites


Local country websites for GlaxoSmithKline’s Niquitin products have now been launched in Russia and the Middle East following the successful go-live of the new Niquitin UK site in December 2011.

Using EPiServer CMS at its core, the Priocept developed Nicotine Replacement Therapy (NRT) platform allows the various GSK international markets to build and manage localised versions of their Niquitin product websites using a standardised set of templates, imagery, applications and custom extensions.

This is the latest in a long line of international web platform development projects successfully delivered by Priocept, who continue to help GSK with their global rollout of digital products and services for their consumer healthcare brands.