For the past few months a continuous talking point in the web development arena has been the controversial new EU online privacy legislation affecting use of cookies. Just one day before the new directive was to be enforced, the ICO changed their official advice.

We hear a lot these days about customer engagement, profiling and content targeting, but with very little groundwork being done first to define who and what we mean by a Customer. Without understanding the limitations of the underlying techniques, it's easy to jump to the wrong conclusions.

Information and advice from Priocept on making your website compliant with the European Union ePrivacy Directive.

An article describing our approach to implementing branded unsubscribe emails with the Alterian Dynamic Messenger email marketing platform, and our workarounds to some of the problems we stumbled across.