GSK Mobile App Featured in IFPMA Report


The International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) – a partner in the World Health Organization and International Telecommunication Union initiative on ‘mHealth’ – have identified the mobile version of GlaxoSmithKline’s Behavioural Support Programme (BSP) in their latest report, “Be Healthy, Be Mobile”.

Developed in partnership with Priocept, the mobile BSP app is a subset of the full behavioural support programme which is live in Australia, Malaysia, Russia, USA and the United Kingdom. In total, over 50,000 people have registered to use the system.

Download an excerpt of the report in PDF format here (2,563KB PDF)