There are numerous anecdotes on the Internet parading the disparity between those who work for creative agencies and those who are pure software developers. You’d be hard-pushed to find two more different kinds of people. It may be a marriage of inconvenience, but in this world of ubiquitous web and mobile apps, techies and designers need each other. Developers ignore this at their peril.

At Priocept we believe that a deep understanding of software engineering is critical to the success of any digital product development, e-commerce, content management or mobile project. So in this article, we go back to basics to try to explain; what exactly is software engineering? And we look at why is there so much software development going on in the world that does not apply a proper engineering philosophy.