WWF and Priocept launch WWFlife


Priocept, working alongside WWF-UK, have delivered enhancements to WWFlife, a bespoke Content Management System (CMS) that ingests social media content from their field projects around the globe.

WWF is a conservation organisation, working to protect some of the world’s most iconic species and fragile places. They are constantly looking for ways to promote the work that they do, in order to increase environmental awareness.

WWF conservationists from the Artic to the Maasai Mara have started to make use of social media to highlight the projects they are involved in, and this is generating valuable content that can be repurposed in marketing material and official WWF media channels.

The WWFlife platform collects images, audio, video and text content from various sources Flickr, Twitter, YouTube and Tumblr, and allows WWF teams to curate content for redistribution to print and other social media channels. The application is built on Google’s “Platform-as-a-service”, App Engine using a Python back-end and persists data using the Cloud Storage service.

It’s a great example of greenfield software engineering, making use of cutting edge technologies and delivering real benefit to an excellent client.