Collective London, the London based strategy-led creative agency, and Priocept, the London based technology consultancy, have today announced a formal partnership and joint marketing initiative.
The partnership, which brings together award-winning strategic and creative capabilities with world-renowned technology and software development services, provides clients with the focus and energy of individual digital marketing and technology specialists, delivered via one seamless, integrated team.
Increasingly, we speak to clients who need ‘full service’ thinking and a full service solution, but don’t want to hire a full service agency, which they see as a compromised solution. With too many agencies claiming to be experts in everything, clients find it difficult to identify a workable combination of creative and technology suppliers who will take joint responsibility for delivering a project.
We have a long history of working with our colleagues at Priocept, and when it became evident that both Collective and Priocept were seeing the same client need, we decided to formalise our relationship and officially offer a fully-integrated service solution to clients, but through two independent companies with their own cultures and areas of excellence.
One of the reasons we founded Priocept was that businesses need specialist technology firms to help them develop the increasingly complex software technology behind their digital projects and services, and so-called ‘full-service’ web agencies do not have the depth of technical capability to do this.
Formalising our relationship with Collective reaffirms our belief that to deliver the best possible online products and services to their customers, businesses need best-of-breed suppliers who excel in their respective areas, not full-service agencies who claim expertise in all areas, but lack depth in many of them.
In combination, Collective London and Priocept have worked with many of the world’s leading brands including Honda, BP, Virgin, GlaxoSmithKline, and Avis Budget group, and have case studies spanning interactive design, online marketing, large-scale content management and e-commerce implementations, and enterprise software development and support.
For more information, please contact Collective and Priocept.