Priocept Launch Updated Generali UK Website

Global insurance firm, Assicurazioni Generali, have re-launched www.generali.co.uk with support from Priocept.

Generali UK originally approached Priocept in 2013 for the redevelopment of their website using Magnolia CMS. Priocept successfully delivered the upgraded website into live service and have been providing ongoing support and maintenance services since its launch.

The look and feel of the site (which was designed by a third party) was generally felt to be outdated, over-simplistic, and not consistent with Generali’s brand image as a global insurance provider. To address these concerns the international website (generali.com) was redesigned and redeveloped by the Italian head office.

To leverage the benefits of this work, Generali UK approached Priocept to repurpose the codebase of the generali.com site for the UK site. In addition to this Priocept developed new features and functionality including: generic forms, social share buttons, social bookmarking, and several other new components for displaying content.

The web application was deployed on Amazon AWS cloud infrastructure using the latest Rackspace AWS support offering. More information on this approach can be found here.

Priocept and Generali UK continue to work together to support and enhance the website.