There are numerous anecdotes on the Internet parading the disparity between those who work for creative agencies and those who are pure software developers. You’d be hard-pushed to find two more different kinds of people. It may be a marriage of inconvenience, but in this world of ubiquitous web and mobile apps, techies and designers need each other. Developers ignore this at their peril.
At Priocept we believe that a deep understanding of software engineering is critical to the success of any digital product development, e-commerce, content management or mobile project. So in this article, we go back to basics to try to explain; what exactly is software engineering? And we look at why is there so much software development going on in the world that does not apply a proper engineering philosophy.
We hear a lot these days about customer engagement, profiling and content targeting, but with very little groundwork being done first to define who and what we mean by a Customer. Without understanding the limitations of the underlying techniques, it's easy to jump to the wrong conclusions.
An article describing our approach to implementing branded unsubscribe emails with the Alterian Dynamic Messenger email marketing platform, and our workarounds to some of the problems we stumbled across.
A guest article from our SEO partner firm MediaRun about understanding the impact of website content and structural changes on search engine optimisation.
It is well known that Twitter enforces a maximum size of 140 characters per tweet. This lead to the adoption of link shortening services as a workaround for posting tweets containing long links, which worked OK until Twitter implemented their own "t.co" link shortening which is a not-very-good copy of a workaround that was not ideal in the first place.
Michael Bloomberg, major of New York and billionaire founder of Bloomberg, recently declared that he is going to learn to code, inspired by the Code Year campaign from Codecademy. Here's why we think more people need to follow his lead.
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