Dan Norris-Jones and AKQA launch new IT services company

- Dan Norris-Jones and AKQA launch new IT services company

LONDON. 28 May 2004 — Dan Norris-Jones and AKQA, the leading interactive marketing firm, have launched a new information technology services company called Priocept. Norris-Jones was originally a co-founder of AKQA. Priocept will provide software development, systems integration and technical consulting services, with a focus on applying internet technologies to business transformation and product development.

We see an opportunity to apply the AKQA approach and client service level to the IT services sector. Priocept will be 100% focused on providing outstanding client service and will combine this with a creative and innovative approach to managing and delivering technology projects.

Dan Norris-Jones, Managing Director of Priocept and formerly Chief Technology Officer of AKQA

Dan has been a great partner and colleague for the past nine years. It is very exciting to work in partnership with him on the launch of another company that is based on the same values as AKQA. The Board wishes Dan all the best in his new endeavour, and we look forward to working together on future client engagements.

Ajaz Ahmed, Chairman of AKQA

Priocept will be opening offices in London in the near future. Norris-Jones has already hired a team of consultants and software engineers and expects to hire additional staff shortly.

About AKQA

AKQA is the leading interactive marketing firm that develops innovative ideas and technology solutions to help its clients achieve results. For the past two years, AKQA was voted “Most Respected Agency” in the New Media Age poll. AKQA works for leading brands such as Microsoft, Orange, Nike and Sainsbury’s. More information about AKQA is available at www.akqa.com.