- Panasonic OneMedia Case Study
Panasonic develops, markets and supports in-flight entertainment systems which are fitted into the aircraft of most of the world’s major airlines, including Delta, KLM, Virgin Atlantic and Singapore Airlines.
Panasonic Onemedia is a complex web-based system that can be accessed over the web by any participating airline or their partnering advertisers. It allows upload and management of interactive advertising (banner ads), and implementation of sophisticated targeting rules that are specific to aircraft IFE systems and do not apply in the traditional online world.